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Do you use Facebook ads to drive traffic to your website? Then you’d probably know you can’t always rely on Facebook Insights to provide you with accurate data. This is where you need Google Analytics, which provides a more accurate picture of traffic stats from Facebook ads. However, there are a few steps involved before Google Analytics can arm you with this data. In this article, I’ll reveal how you can start tracking Facebook ads more effectively in Google Analytics....

Welcome to my very first income report. Super excited to share these updates with you. Before I share my earnings and net profit breakdown for the month, here are a few important updates from August. The Launch of 99signals Podcast The most important decision I took at the start of the month was to launch the Marketing Mantra podcast. The podcast is now available on 9 platforms: Google Podcasts | Breaker | Radio Public | Spotify | Pocket Casts | Anchor | SoundCloud | Stitcher | Acast....

Now, I know what you’re thinking: Pogo-sticking sounds exactly like bounce rate. Although it’s often confused with bounce rate, pogo-sticking is different. And we’ll explain the difference between pogo-sticking and bounce rate in a short while. There are some SEOs and marketers who think pogo-sticking is a ranking factor — they think Google penalizes sites that cause pogo-sticking. So, in this article, we’ll examine pogo-sticking from an SEO perspective. You’ll learn the main causes of pogo-sticking, whether it’s a ranking factor, and how you can ensure your content is more engaging....

That means that any successful SEO effort is inherently tied with the quality of keyword data you receive. In turn, this implies that you need a reliable keyword tool that will equip you with the right data. This post will walk you through the data quality of some of the most popular keyword tools for SEOs and help you unwrap the most valuable solution — all to build your SEO strategy on trustworthy keyword insights....

Here are the 10 best Mac apps for entrepreneurs, bloggers, and freelancers. 10 Best Mac Apps Every Entrepreneur & Blogger Should Use 1. Noizio Noizio provides ambient background sounds for your Mac. Just turn on Noizio, select the ambient sound you’d like to play in the background, and block out all the distractions. Want to experience the feeling of meditating on a desolate sea shore? Just select sea waves. Want the hustle and bustle of a coffee shop to help you concentrate on your work?...

People find video content interesting, engaging, and relatable. However, creating videos takes time, resources, and effort. Most business owners may not have a lot of these to spare. That is where repurposing video content comes in handy. Repurposing video content means taking a single video, reworking it, and posting it to multiple channels and social media platforms. An example of repurposing is when you take a long video you posted on YouTube and create multiple short clips from it to post on Facebook and other social media channels....

I know the feeling and it happens way too many times. A study by Rowe Digital looked at 90,000 publishers and found over 65,000 broken links. This indicates that not a lot of publishers and bloggers are fixing their broken links, which is bad not just from an SEO standpoint, but also from a user experience perspective. What are Broken Links? Broken links are links that no longer work. When you click a broken link, it leads to one of those dreaded 404 error pages....

That being said, designing a landing page can get quite tricky. In fact, getting landing pages built and tested is one of top 5 challenges faced by marketers today. Which is why you have landing page builders which provide users with resources to create professional, high-converting landing pages. One such landing page builder is Instapage. With Instapage, you can quickly design and publish conversion-optimized landing pages without any help from designers....

Some of these methods include broken link building, influencer marketing, infographic marketing, and so on. To implement these methods successfully, you need reliable link building tools by your side. Here are the 8 best link building tools you should use to build high-quality, authoritative backlinks. 8 Best Link Building Tools to Improve Search Rankings #1 Ahrefs Ahrefs has the largest and most accurate database of live backlinks. Considered the best link building tool by many SEO experts, Ahrefs’ Site Explorer feature provides an in-depth look at a site’s backlinks, including new, lost, and broken links....