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Case in point: 83% of companies claim that AI is a top priority in their business plans. A tool that has recently adopted AI into its vast array of features is Semrush. Semrush’s SEO Writing Tool, SEO Writing Assistant (SWA), has been bolstered with new AI features that can help take your content to the next level. While I’ve covered SEO Writing Assistant briefly in the past, it’s now time to write a complete guide to using SEO Writing Assistant to improve and optimize your content....

Founded in 2001, Mailchimp is somewhat of a veteran in the email marketing service provider (ESP) space. Mailchimp began as a paid email marketing service and a freemium option (Forever Free Plan) was added in 2009. The free plan provided by Mailchimp is incredibly popular, allowing you to send 12,000 emails to up to 2000 subscribers. At the time of this review, Mailchimp commands a market share of 45.71%. Its closest competitor, Constant Contact, has a market share of 18....

Among the most common SEO mistakes hindering site performance, Semrush recently found that over 50% of sites still get the metadata wrong. A whopping 67% of sites are missing any meta tags whatsoever. Image source: Semrush So I’ve decided to cover the basics of meta tags to help you build a solid foundation for any future success with your SEO efforts. In this comprehensive guide, I’ll cover: What are meta tags The four key types of meta tags – title tag, meta description, robots meta tag, and viewport tag Tips and tricks that can help you maximize the impact from meta tags....

In this article, we’ll share 5 social media goals which you can set for your business to achieve great success in social media. For each of these goals, we’ll also reveal which metrics to track and share how to measure the results. 5 Social Media Goals for Your Business (And How to Track Them) #1 Drive traffic to your website Traffic from social media – How much of your traffic is coming from social media?...

But what is so special about ConvertKit that made these bloggers switch from their trusted email marketing service provider (ESP)? As the company proclaims throughout their website, ConvertKit is an email marketing company built by bloggers for bloggers. The company takes this motto seriously as most of its features are streamlined for bloggers who are serious about growing their email lists. In fact, ConvertKit seems to do most things right in a quick and efficient manner....

When it comes to SEO content on YouTube, there’s a lot of information out there and it can be overwhelming at times. Plus, a great deal of this information is often redundant at best and unreliable at worst. Which is why I decided to create this list of best SEO channels on YouTube. Regardless of your level of SEO experience, these YouTube channels will help boost your SEO game. Let’s dive into it....

Source: Content Marketing Institute You can also start building and scaling your inbound customer acquisition efforts by hiring multiple writers. However, your blog will flop if they don’t create top-notch content. That’s where editorial style guidelines come in; you need a well-written one for your team to create content that meets your needs. In this article, we’ll cover: The meaning of editorial style guidelines Its benefits The elements to include in your guide How to create good editorial guidelines Examples of awesome editorial guidelines...

Both large businesses and startups can get verified on Facebook. In this article, we’ll reveal the steps to get your Facebook page verified and also unveil 3 tips for a quick verification process. But first, let’s examine which Facebook verified badge is right for your business. Choosing the Right Facebook Verification Badge There are two types of verification badges available on Facebook: blue verification badge and gray verification badge....

Think about it! Strong content is fundamental to all forms of marketing – social media marketing, SEO, PPC, PR, and email marketing. Traditional marketing is losing its steam, becoming less effective by the day. Customers no longer prefer to be bombarded by product pitches all the time. Instead, they would like brands to focus on delivering relevant, valuable, and consistent content that helps solve their problems. In other words, they’d like brands to focus less on pitching their products and more on providing solutions to the issues they are facing....

They are also two of the most economically priced tools on the market. So which tool is better? Which tool should you buy? Let’s find out! In this article, I’ll compare SE Ranking with SpyFu and help you decide which SEO tool you should go for. I’ll be evaluating these tools on the following parameters: Keyword research Competitor analysis PPC analysis Pricing plans Let’s get started. Introduction to SE Ranking and SpyFu If you’re already aware of these tools, you can skip this section and move over to the comparison of keyword research features....

Here are 3 of our favorite illustrated logo designs to draw inspiration from. 1. Firefox Firefox is not just known around the world for its web browser, but is also recognized as one of the most stylish logos of the internet era. The logo, which integrates the ideas of ‘fox’, ‘fire’, and the world wide web, was originally based on a concept from Daniel Burka, sketched by Stephen Desroches and then rendered by Jon Hicks using Fireworks MX....

If you’ve pondered over these questions while doing your recent site audit, then we’ve got some answers for you. Optimizing your website for search engine result pages (SERPs) still remains a priority for most marketers. With new search engine algorithm updates and changing user perspectives, it’s important that we as marketers stay on top of the trends and constantly evolve our SEO methods and practices to rank higher in SERPs....

Indeed, building your own store of digital products or creating a comprehensive online course is a great way to expand readership, gain a new audience, and become an authority in your niche. The only problem: Where do you start? With so many standalone services vying for your attention, the dilemma of too many choices can force you to put your dreams on hold. Wouldn’t it be easier if there was an integrated platform that lets you create digital assets and helps you sell them to your audience through professionally-designed landing pages and online stores?...

It’s safe to say that nowadays, it’s easier to be “penalized” by Google than it is to be rewarded by it. Lack of basic SEO knowledge can be harmful for your website’s performance and you might even not realize that! One of such situations is related to the SEO concept of keyword cannibalization. In this article, I’ll explain what it is and help you identify and tackle this problem. Ready?...

1 billion people are active on Instagram every month – proving to be a powerful tool for ad marketing and revenue. Moreover, towards the end of 2018 it is expected that the social media Godzilla will rake in an approximate $6.8 billion in revenue. So, yeah, looking at everything so far – there is just no way you can ignore marketing your website on Instagram this year. But the question is – how will you manage to increase your engagement rate on the platform?...

It took years of consistent improvements – to the point where it now receives over 63,000 searches every second. To enhance users’ search experience, Google regularly updates its algorithms. In fact, in 2018 alone, Google dished out over 3,000 different updates. Download Now: The Ultimate Guide to Link Building – 25 Actionable Strategies to Build High Quality Backlinks [Free eBook] Most of these annual updates are minor (with some not even confirmed by Google), target specific factors, and at times, leave no significant impact on rankings....

Kerning Triadic Skeuomorphism Knolling It’s like learning a new language, isn’t it? Welcome to the world of design! With so many technical design terms thrown around, life can get a little confusing for a marketer with no design background. But fear not – we are here to help. But you may be thinking – Why is it so important to know these design terms? It’s because of the impact visual content has on social media....

The total month-on-month revenue was roughly the same (just a minuscule 2.5%) and the profits were up by 1.6%. As always, before I reveal my side income earnings, let’s take a look at some of the key highlights of the month. (To learn more about why I started maintaining monthly income reports, visit this page) Content Creation — Latest (and Updated) Blog Posts, Videos, and Podcast Episodes Here are 3 freshly minted posts from last month — one authored by me and two from guest contributors....

Yet our link building efforts mostly extend to commenting on blogs in the same niche (“nofollow” backlinks with no link juice) or contributing guest posts to simply brag about where we’ve got our content published (under strict scrutiny by Google). But if you’d like to increase your site’s authority and rank higher than your competitors in search engine result pages (SERPs), you need to build authority backlinks on a consistent basis....