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I’ve been an admirer of Fishkin’s work for a long time. Back in 2015, when I launched my own digital marketing agency, I remember binging on his Whiteboard Friday videos to level up my SEO game. And his Twitter account has been my go-to source for nuggets of business wisdom. Here’s my all-time favorite tweet from Fishkin: — Rand Fishkin (@randfish) February 4, 2015 His memoir Lost and Founder sheds light on his business and SEO experience....

It allows you to gauge the popularity of topics in your niche, helps you get a deeper understanding of your audience, and enhances your content to a great extent. For that reason, having a reliable keyword research tool is a must if you want to rank higher in search engine result pages (SERPs). The only problem? There are a plethora of keyword research tools to choose from and one can easily get overwhelmed trying to choose the right keyword research tool....

My total earnings were down by 18% which was to be expected. November was my best month this year in terms of affiliate earnings because of Black Friday and Cyber Monday deals offered by my affiliate partners. As such, it’d be unfair to compare this month’s earnings with last month’s. When it comes to income reports, one of my new year resolutions is to publish them sooner. Normally, I publish these income reports in the 3rd or 4th week of each month....

To be fair, we weren’t offering SEO services back then like we do now, but we were helping our clients with content creation and content marketing. My team and I would register for free trials with Semrush, Moz, and other SEO tools such as SE Ranking, SpyFu, and of course, rely heavily on the free Keyword Planner tool from Google Ads (erstwhile AdWords) for keyword research and content planning. But there came a point in my agency career when using Keyword Planner and free trials of the aforementioned SEO tools was just not enough....

For the last several years, Naval has been sharing his unique perspectives on business, investing, and happiness to millions of followers on Twitter, through his own blog, podcast, and numerous other podcast interviews. In 2020, Eric Jorgenson published The Almanack of Naval Ravikant. The book became an instant hit among entrepreneurs and has since influenced entrepreneurs and creators from all corners of the world, including me. If you’ve never heard of Naval before, Jorgenson’s book would be a great place to start....

Located in 2 cities in USA, New York and San Francisco, SendPulse consists of a small team of 35 people who work around the clock to provide support to their growing base of 250,000 active users. These users include bloggers, business owners, marketers, and large corporations. SendPulse seamlessly combines simplicity with complexity to offer an email marketing product that can give veterans such as Mailchimp, AWeber, and GetResponse a run for their money....

If you don’t know where to start, this can be a monumental chore. You can get carried away with tons of fancy design bells and whistles, but if you can just narrow things down for the consumer, it’s not that difficult at all. Here’s how you can optimize your pages by simplifying them, step-by-step. Step #1: Test and Optimize Your Page Speeds The first step to creating a massively high converting page is to test your page speeds because 40% of online consumers expect a page to fully load in two seconds or less – this includes images, copy, product information, buttons… everything....

Depositphotos is a popular stock image platform with an extensive library of high-quality stock images, vectors, videos, and graphics. All images are royalty free and can be used for commercial purposes, both online and print. Launched by Dmitry Sergeev in 2009, Depositphotos is now one of the most popular stock image sites with a library of over 60 million photos and 18 million vectors. They are well known for their discount offers, which they promote extensively on their own website and on AppSumo, and their excellent customer support....

With millions of Instagrammers posting content every day, Instagram has started sorting posts on users’ feed with an algorithm. Here’s a quick overview of how the new Instagram algorithm works (courtesy – Buffer): Needless to say, marketers all over the world are noticing a stark decline in their organic reach. But that doesn’t mean you should give up hope on Instagram. In fact, with the new Instagram algorithm, it’s possible for your brand to reach more followers than ever....

Unfortunately, you’re not paid for getting off the ground. To make money with your startup, you must grow. And that’s where the problem lies. Growth means moving up the ladder. If you started with 1,000 customers, growth means you should be looking at 1,500 customers in the next few months. If in the first year your revenue was $10,000, growth means taking that figure to $15,000 or more in the second year....

This comprehensive list features 35+ best free SEO tools you can use to rank higher in search engine result pages (SERPs). Let’s get started! Best Free SEO Tools 1. HubSpot’s Website Grader Website Grader is a free online tool by HubSpot that grades your site on key metrics like performance (page speed, page requests, browser caching, etc.), mobile-friendliness, SEO (page titles, meta descriptions, sitemap, etc.), and security (SSL certificate). The tool also provides detailed steps and recommendations to increase your website grade....

In some cases, I had to subscribe to a tool just because my client believed it provided the most accurate information about their website. Here’s the harsh truth: Not all SEO tools are created equal. A majority of them are not worth your time and investment. So in this article, I thought I’d help other agency owners avoid the pitfall of investing in a mediocre tool by listing down 5 SEO tools that are worth investing in....

The documentary covered a mountain of valuable insights on how Google search works and what goes on behind the scenes at Google. But most importantly, a small segment of the documentary focused on E-A-T and how much Google relies on this concept to rank pages on Google. The discussion around E-A-T starts around 20 minutes into the video: Among other things, Google’s home movie highlights the importance of having a deeper understanding of how E-A-T works and how a grasp of E-A-T can help us improve the visibility of our content on Google....

If you aren’t running Facebook marketing campaigns, you’re missing out on a huge opportunity. The 27 Facebook marketing tools featured in this article will help optimize your Facebook campaigns and take your results to the next level. 27 Best Facebook Marketing Tools 1. Canva Canva is an online design tool that allows you to create beautiful designs, including graphics for Facebook posts, videos, and ads. With Canva’s easy-to-use drag-and-drop editor, you can design stunning graphics in a matter of seconds....

This post is authored by Julia Aslamova, an online marketing specialist at SEMrush. To learn more about SEMrush, sign up for a 14-day free access to SEMrush PRO or check out our in-depth review of the tool here. You hear it in the breakroom, you hear it at your desk, you hear it as casual chit chat during meetings – everybody is talking about IPL! Well, it is not just people at work, the IPL bug has bitten whole of India and, as with any trend, it is reflected in the online behavior....

Landing pages are essential tools for marketers to generate leads and increase email signups. With the help of landing pages, you can promote offerings such as eBooks, whitepapers, checklists, special discounts, or simply encourage a visitor to subscribe to email updates from your site. You can also fuel your PPC strategy with an optimized landing page that captures relevant leads for your business. For landing pages to be effective, you need a landing page builder that is easy to use and includes basic features such as predesigned templates, integration with email marketing services, A/B testing, and at the same time, be affordable for small business owners and professional bloggers....

In this article, I perform an in-depth review of OneStream Live. You’ll learn about its key features, pricing plans, and customer support. By the end of this review, you’ll know whether or not you should buy OneStream Live. Editor’s Note: Before we begin, you can check out my video review and demo of OneStream Live below. The video provides a top-level view of OneStream Live’s essential features. You’ll also learn the basics of live streaming pre-recorded videos....

In this post, I’ll compare SE Ranking and Moz on their key features and help you decide which SEO software is worth investing in. Both platforms have tools for keyword research, competitor research, and SEO audit. But which one is better? Let’s find out! I’ll be comparing SE Ranking and Moz in terms of: Keyword research SEO audit Competitor research Pricing plans Without further delay, let’s dive right in. Editor’s note: Before we get started, make sure you sign up for free trials offered by both these tools so you can implement some of the action items discussed in this post....

If you missed the webinar, you can watch it below or you could scroll down for a detailed recap of all the tips discussed during the webinar. I’ll start by briefly sharing my own affiliate marketing experience and then elaborate on the 10 actionable affiliate marketing tips discussed during the webinar. Hope you find it useful. My Experience with Affiliate Marketing I have a little over two years of experience in affiliate marketing....

There’s no doubt about it: organic search plays a crucial role in improving business sales, revenue, and profits. But what happens if you notice your website’s organic traffic taking a nosedive? Once you’ve gotten over the initial shock, it’s time to face the facts and do something about it. The first step? Find out the reason for the decline. Of course, there could be several possible reasons behind the drop in organic traffic, but here are 6 of the most likely causes:...