Sadly, yes. Negative SEO exists and it has become a legitimate danger. In this article, we’ll help you understand what negative SEO is, how it works, and how you can safeguard your site against potential negative SEO attacks. What is Negative SEO? Search Engine Journal defines negative SEO as follows: “Negative SEO is the practice of implementing black hat SEO techniques on another site. Usually, an SEO attack is unleashed by a disgruntled competitor and his or her minions with the goal of reducing that site’s rankings....

SEO PowerSuite is unlike any other product we have reviewed here at 99signals. In the past, we’ve covered popular SEO tools such as Semrush, Ahrefs, and Serpstat which are cloud-based SEO tools and follow a monthly subscription model. There’s no denying the fact that these tools are incredibly useful and packed with features. But they are certainly not the most cost-effective. For instance, a monthly subscription of Ahrefs will cost you close to $100/month and even the paid plans have usage restrictions....

In July 2017, StatCounter reported 63.47 % browser market share for Chrome which is staggering by any means. The number is only for desktop, though late last year, for the first time, users across the globe accessed internet on mobile devices more than they did on desktop. The story isn’t any different for mobile. Chrome continues to dominate the space with over 1 billion application downloads on Playstore alone. While the journey ahead, is tough for Firefox, Safari and others in the list, Chrome too needs to keep up with the momentum and not lax in the popularity of Google’s other channels....

With over 3.9 billion social media users worldwide, it’s safe to say every marketing strategy requires a social component to succeed. Case in point: Marketers spent a whopping $137 billion on social media advertising in 2021. Since the social media landscape changes so rapidly, it’s important that marketers stay updated with all the latest trends, features, and algorithm updates. One way to stay updated is by tuning in regularly to social media marketing podcasts....

But by doing this, are businesses hurting their chances of ranking higher than their competitors in search engine result pages (SERPs)? In this article, we take an in-depth look at single page websites from an SEO perspective and weigh the various pros and cons of having a one page website. Finally, we’ll also share a few optimization tips which you can use to boost your single page website’s SEO....

It’s simple – you create headlines that make it hard for them to resist clicking on your PPC ads! For that reason, it’s crucial that we create ads that are different from run-of-the-mill PPC ads that inundate the search engines. Here are a few tips to write the perfect PPC headlines. 1. Show the Benefit, Not the Feature Smart marketers know to differentiate between a feature and a benefit:...

I was able to generate total earnings of $5030.25 in September and a net profit of $4638.22. Before I share my earnings and net profit breakdown for the month, here are a few important updates from September. (To learn more about why I started maintaining monthly income reports, check this out!) The Launch of 99signals App Embracing the mobile-first approach, I launched the 99signals app on iOS and Android in September....

Most marketing fails… Not because it’s bad, or because people don’t want the product. But because it misses the fundamentals. The key things that cause people to take action on what you have. ​How would you feel if you not only KNEW that your marketing was working?… …but you knew down to the dollar​? In today’s article we’re going to show you how to use old school principles, to make all your marketing far more effective....

Local SEO has become more important than ever. As local competition heats up, the task of dominating local search results is taking precedence over every other marketing activity for small businesses. If you run a small business, but are not too big on local SEO yet, these following stats should convince you otherwise: Not convinced yet? Check out the full list of local SEO stats and trends in this post here....

With tons of business podcasts on Apple Podcasts, Google Podcasts, and several other podcast listening platforms, it can sometimes be too overwhelming to keep track of all the podcasts and the numerous episodes. For this reason, I’ve made a list of the best marketing podcasts. Regardless of your expertise in marketing, you’ll find something useful in the podcasts listed here. Aside from featuring the podcasts, I’ve also included links to top 3 episodes from each podcast to make it easier for you to get started....

A few years ago, I published an SEO case study on my blog where I revealed a relatively simple, yet often overlooked, technique to boost search traffic to your old posts. Using this remarkably easy content upgrade strategy, I was able to significantly increase organic traffic to my blog. Not only did it improve the rankings of my top-performing posts, but it also helped me revive older posts which were barely getting any organic traction....

Have you ever felt the need to collate data from various platforms and compare them with each other to analyze their performance? For all those involved in online marketing, the problem of data interpretation and visualization is not uncommon. We are often surrounded by a huge pile of data, from different platforms, which are hardly comparable with each other and sometimes, hard to interpret. When this is the case, business reporting becomes more complex....

Being able to measure traffic from dark social channels can help you get deeper insights into the performance of your content. But here’s the catch: links shared via dark social are difficult to track. Download Now: The Ultimate Blogging Toolkit – 75+ Tools to Grow Your Blog [Free eBook] In this article, we’ll explain what dark social is, its increasing influence on content sharing and web traffic, and finally, reveal a simple method in which to track website traffic from the most common dark social sources....

BuzzSumo allows you to see the most popular content for any topic or website, track social media and SEO metrics, monitor brand mentions, do a competitor analysis, social media analysis, and more. The only problem is that a new user can easily get overwhelmed while trying to figure out the nitty-gritty of the tool because it is stacked with so many features. But don’t worry — we’ve got you covered!...

Despite being the second most popular social network in the world, one of the biggest challenges for marketers on Instagram has been driving traffic from the popular platform. Since Instagram doesn’t allow you to post links along with your photos, marketers are restricted to posting links in their bio. As you can imagine, this is an inconvenient step for users to undertake. So while marketers can get engagement on the platform itself, converting this engagement into web traffic is a huge problem....

Building an email list is not an easy task. It takes time, effort, and a whole lot of patience. There are two ways you could go about building your email list: wait patiently for visitors to subscribe to your blog via a static sidebar sign up form or get smarter and more creative by creating optin forms that appear on clicks, timers, and when the users intends to leave your site....

It’s true. From website builders to email marketing services to marketing automation tools, you’re bombarded on all fronts to invest in tools that promise to skyrocket your fledgling business. The only problem? Most early-stage startups and online entrepreneurs are typically on a shoestring budget. If you’ve just started your business, you can probably relate to this problem. If given a choice, you’d probably buy all the best marketing tools in each category....

Over the last few years, HubSpot has developed a plethora of tools and resources to help marketers and entrepreneurs run successful inbound marketing campaigns. What most marketers don’t realize is that many of these tools and resources are free with no strings attached. Download Now: The Ultimate Blogging Toolkit – 75+ Tools to Grow Your Blog [Free eBook] In this article, we have listed down 15 free HubSpot tools and resources that will help you drive more traffic and get more conversions....

Although WordPress is a fairly secure platform, it always helps to bolster your website security to totally protect it from brute force login threats and malicious attacks. To that end, here are the 5 best WordPress security plugins that will help you enhance your WordPress site’s security and protect it from hackers. iThemes Security iThemes Security (formerly Better WP Security) is the gold standard of WordPress security plugins. This plugin will ensure your site is 100% secure and protected from all types of malicious attacks....

It is easy to be an early adopter on many social networks. But Snapchat is different. Knowing how to snap a photo or record a video, add a filter and share with friends is basic knowledge. To really stand out from the crowd, you need to have something up your sleeve. If you are keen, you must have noticed that some people’s snaps appear so captivating and interesting. Take the record producer DJ Khaled’s Stories for instance....