This is where UTMs can help you. UTMs are pieces of code that are added to a URL, allowing you to track your website traffic in detail. Without UTMs, you can only see the referrer (which is where the traffic came from). For example, you might be able to see that a certain percentage of your traffic came from Facebook, but you won’t be able to tell which post, page, link, or ad it came from....

So what should a busy entrepreneur do? The answer is simple: listen to podcasts! You can tune into podcasts anytime you want — while commuting to work, jogging, cooking, cycling, or even while working out at the gym. Podcasts are immensely popular these days. According to Convince and Convert, podcast listeners listen to an average of 8 podcasts per week. There are podcasts covering almost any topic you can imagine....

Entrepreneurship is not easy. Which is why you need some inspiration from time to time when you’re forging your own path. Twitter is an excellent resource for inspiration, as you can find entrepreneurs from all over the world, sharing their thoughts, ideas, videos, articles, podcasts, and even some of their favorite tools, books, and strategies. From Gary Vaynerchuk to Sophia Amoruso, here are 21 Twitter accounts every entrepreneur should follow for inspiration and insights....

Hostinger is one of the most popular and affordable web hosting solutions on the market. Hostinger’s Black Friday sale is now live, which means you can get up to 82% discount on their web hosting plans. From October 31 to December 4, you can get access to Hostinger’s premium sharing hosting plan for just $2.24/mo (for the 4-year plan) — that’s 82% off. But that’s not all — you can grab insane Black Friday discounts on all Hostinger plans....

But with over 5 million businesses using Instagram, it goes without saying that marketers need to think of new, innovative ways to differentiate themselves from the rest of the crowd. Luckily, there are apps to make life easier for marketers. To save you time, we have made a list of 15 best apps for Instagram which marketers should use to grow their presence on the most popular photo-sharing platform....

With The Data and Marketing Association (DMA) reporting that emails deliver an average ROI of $32, email simply has to be part of your campaigns, whether it’s for lead generation, customer success, or retention. In this post, we round up 35 valuable email marketing statistics from around the web. No email campaign is perfect, but constant progress can be achieved when you strategize with data. 35 Email Marketing Statistics (Updated for 2022) General Email Marketing Stats How does email perform as a marketing channel?...

ConvertKit has won a lot of professional bloggers over, including the likes of Pat Flynn from Smart Passive Income, Abby from Just a Girl and her Blog, among several others. Pat Flynn has even gone on record to say that ConvertKit is better than Infusionsoft, a premier service which he had been using for several years. In fact, I suggest you give a Google search for terms “Why I Switched to ConvertKit” and you may be surprised to find a few of your favorite bloggers having switched sides from older, more well-established players in the market to a relatively new ConvertKit....

MobileMonkey is the premier Facebook Messenger marketing chatbot platform. MobileMonkey allows marketers to create powerful chatbots, interact with their customers, segment their audience, grow their contact list, and drive conversions. The possibilities are endless, and the potential is enormous. Larry Kim, MobileMonkey’s founder and CEO claims that “Facebook Messenger chatbots are the #1 growth marketing channel for the next 5-10 years.” If that’s true (and as a digital marketer, I believe it is), then MobileMonkey is a must-have tool for any marketing entrepreneur or marketing agency....

If you’ve been a frequent reader of my blog, then by now you’d probably know how much I love using Semrush. It’s my go-to software for keyword research, competitor analysis, on-page analysis, technical SEO fixes, and more recently, even social media benchmarking and scheduling. That said, in recent times, I’ve found myself spending a considerable amount of time using other SEO tools as well, mainly Ahrefs, GrowthBar, and Serpstat. Both these tools are fantastic and offer their own unique benefits, but Semrush still remains my trusted tool for serious SEO work....

Aug 2019 Update: Shorby is back on AppSumo, with new and improved features. For a limited time, you can get lifetime access to Shorby for just $39. Click here to learn more. If you have an active business profile on Instagram, then you’d know one of the biggest challenges is to drive traffic to your website or blog from the platform. Primarily, you’ll have to deal with two limitations:...

When was the last time you were active on Google+? That must have been a long, long time ago. I don’t blame you. Google’s experimentation with social media hasn’t really gone according to plan. You’ve probably stumbled upon these pictures several times. If you think this way too, then you’re not alone. Even social media managers who swear by Google+ tend to look towards Facebook, Twitter, and LinkedIn as their primary content sharing platforms....

Nowadays, all businesses want to rank high in search engine results pages (SERPs). Most people search for the answers to their questions on Google, and those people can include your next big customers. In other words, you need to ensure that your brand’s SEO is top-notch. While many marketers believe that social media and SEO operate separately, a healthy social media posture can also help your site get high search result rankings....

FreshBooks and QuickBooks are two of the most popular web-based accounting tools on the market. QuickBooks has been around since 1980s, but its latest web-based iteration QuickBooks Online provides the same accounting services as a modern cloud-based accounting system. FreshBooks, founded in 2003, is relatively new when compared with QuickBooks. It’s tailored more towards small businesses and solopreneurs or freelancers. In this article, we will be comparing these two accounting tools on these factors: pricing, product features, ease of use, customer service, and customer feedback & reviews....

Google Ads is a powerful platform that can get your business seen worldwide on your own terms and budget. Consequently, the dashboard provides various information that, when analyzed right, can help a user make intelligent marketing decisions. The platform also comes with tools that can help a user maximize reach and budget. One of these is the Google Ads Keyword Planner which you can find under the Planning section of Tools & Settings....

To that end, here are 10 actionable ways you can use Semrush to drive traffic to your website and improve search rankings. Important note: You’ll need an active Semrush subscription to put these 10 actionable tactics into action. If you don’t have an existing Semrush account, I’d urge you to sign up for a 1-month free trial of Semrush PRO by clicking the link below. Once you register your account, you’ll get full access to all the Semrush tools included in the PRO plan....

1) PerfectIt This app functions with a Microsoft word document. It checks errors while preserving your writing style. It checks for consistency of the whole document so your article will look more organized. This app edits your document fast so you can spend more time writing. You can run a free test to see how it works. 2) Ginger Grammar Check This tool is your grammar partner. There is always the best way to express yourself and this tool allows you to bring out paramount expression....

You may ask: but why is this important? Because this information will reveal to you whether the new business coming your way is right for you and also provide you with crucial insights that can help you craft a better strategy for your clients. Since starting my inbound marketing agency in 2015, I’ve worked with businesses of all sizes, helping them achieve greater search rankings and improved conversions. And the following set of questions has helped me get a deeper understanding of their business, industry, and most importantly, what they expect to achieve with SEO....

Regardless of where you currently stand on the entrepreneurial path, you’re sure to find some much-needed inspiration by watching the movies featured in this list. Here are 21 inspiring movies every entrepreneur should watch. 21 Inspiring Movies for Entrepreneurs 1. The Social Network Directed by David Fincher, The Social Network tells the story of how Mark Zuckerberg created Facebook while studying at Harvard and how he was later sued by two brothers who claimed he stole their idea, and his best friend who was ousted from the company....

Sadly, Leo Tolstoy’s famous quote “The two most powerful warriors are patience and time” doesn’t apply online. Site speed is among Google’s top ranking factors and if your site takes a long time to load, it will not just affect your search rankings, but also reduce page views, disrupt user experience, and drop conversions. Here are some stats to illustrate the importance of site speed: 47% of consumers expect a webpage to load in 2 seconds or less, and 40% abandon a website that takes more than 3 seconds to load....