According to research data from Stone Temple Consulting, more than 55% of the queries on Google show featured snippets. Clearly, Google sees great value in this initiative and the growth of featured snippets in SERPs is only set to continue in the coming months. To that end, it’s worthwhile knowing a few tips on how to rank your content in featured snippets. In this article, I’ll explain what a featured snippet is and more importantly, share some techniques on how you can get your content up there....

To rank your website higher on Google in 2020, consider starting from the base of any SEO strategy. Google rankings involve optimizing your website by feeding the right keywords and structure to ensure it climbs high in relevant Google search results. To increase website performance on Google in terms of search results, start with content curation and search engine friendly tactics (SEO), which can assist in driving more organic traffic to your website and thereby increase the exposure of your business site....

And nothing demonstrates the impact of visual content in marketing better than the continued popularity of infographics. In a recent trend analysis on visual content, HubSpot found that infographics are liked and shared on social media 3 times more than any other type of content. Furthermore, readers spend more time looking at the images than they do reading text on the page. In short, infographics can help you get more page views, social shares, and as explained in this guide, boost your SEO by helping you generate authoritative backlinks....

In 2021, I read 25+ new business books and revisited some of my all-time favorite business books. Earlier last year, I tweeted my picks for the 10 best business books I read in the first half of 2021: The Almanack of Naval Ravikant 2. The Psychology of Money 3. Building a StoryBrand 4. Everybody Writes 5. The 1-Page Marketing Plan 6. The Millionaire Fastlane 7. Hacking Growth 8. Mini Habits 9....

The world of SEO has always been a fast-paced one, with regular updates on search algorithms and new trends to look into every day. To help you catch up and realign your strategy, we’ve gathered 100 valuable statistics to shed light on what’s coming in SEO this year, covering figures on ranking factors, mobile, video, local, backlinks, and voice search SEO. Feel free to jump to a particular section using the table of contents below:...

But hold on, the job is only half done. As Darren Rowse from ProBlogger writes, “What you do in the minutes and hours after your post goes live can exponentially increase the effectiveness of the post.” You need to create awareness about your new post and increase its exposure. As a result, in this article, I’d like to share 25+ places where you need to share your content. Let’s get started!...

However, all this data cannot be properly collected without the Facebook pixel. The pixel collects behavioral data from websites outside of Facebook and sends it back to the ads manager, so the Facebook algorithm can use that data for ad targeting and audience building. Using the pixel can be intimidating, especially if you have no coding experience. But, Facebook has gone to great lengths to make installing the pixel as easy as possible....

Two tools dominate the SEO landscape: Semrush and Ahrefs. They also happen to be my two favorite SEO tools (along with GrowthBar for content SEO). So doing this comparison is going to be much tougher than the Semrush vs Moz comparison post I published a few years ago, where I clearly preferred one tool over the other. I use both these tools at my digital marketing agency on a daily basis and if you have the budget, I’d suggest you do the same....

If you have a business that depends or benefits significantly on online visits – which is true for most businesses today – then SEO is perhaps the most important marketing function. Good rankings on Google depend on two things: links and content. PageRank, the algorithm on which Google Search is based and built on since its inception, depends wholly and solely on the number and value of backlinks your site has....

But since the content marketing technology landscape keeps evolving every year and the list of content marketing tools keeps expanding, it’s not easy to cherry-pick the best tools for your business. Don’t worry — we’ve got you covered. In this post, we’ve done the heavy lifting for you and selected the best content marketing tools to grow your business and build your brand. So without further ado, here are the 47 best content marketing tools that deserve a place in your tech stack....

When I was seeking a reliable email marketing service for my digital marketing agency, Mailchimp seemed like the best option. It had a stellar reputation and most marketers I knew were using it at the time for their email marketing needs. Furthermore, Mailchimp was one of the few email marketing services that offered a forever free plan, wherein you were allowed to send 12,000 emails to 2,000 subscribers in a month....

In this article, I’ll put Semrush and SpyFu to the test and help you decide which SEO tool is better suited for competitor analysis. If you’ve landed here, you’re probably already aware that Semrush and SpyFu are amongst the most popular competitor research tools on the market, alongside Ahrefs, GrowthBar, and Mangools. While Semrush is an all-in-one marketing toolkit with competitive intelligence capabilities, SpyFu focuses purely on competitor analysis. So to maintain a level playing field for this comparison, I’ll be evaluating Semrush and SpyFu solely on features linked with competitor research....

As such, I was really excited when SEMrush announced the launch of its competitive intelligence 2.0 toolkit. SEMrush claims that the toolkit is revamped to meet the evolving needs of marketers, bloggers, and business owners. Powered by advanced big data technologies and machine learning algorithms, SEMrush Competitive Intelligence 2.0 is much more than a run-of-the-mill competitive analysis tool. It gives a complete picture of your competitors’ marketing strategies and tactics, be it their traffic data, advertising data, social media presence, and content marketing efforts....

That is why I wanted to put together this guide to the ultimate marketing toolkit — a set of tools that can help you build awareness, maximize traffic, improve conversions, and build a loyal tribe of customers. A marketing toolkit should essentially consist of the following tools: SEO and PPC platform – to increase organic and paid traffic to your website Online proofing software – to streamline the review and approval process Landing page platform – to generate relevant leads for your business Social media content and automation tool – to optimize your social media presence and generate traffic from social media Email marketing platform – to build and nurture your email list Content Marketing tool – to find trending content in your niche and to identify relevant industry influencers Blogger outreach tool – to build contextual backlinks and connect with influencers Chatbot building platform – to improve user experience on your website and to provide quality customer service....

With new content marketing trends and techniques emerging every year, it’s important for marketers to be on their toes at all times to resonate with their audience. To help you step up your content marketing game, we have compiled a list of 70 useful content marketing statistics that every marketer should know. The content marketing statistics featured below are from trusted sources like HubSpot, Content Marketing Institute, Siege Media, Semrush, Ahrefs, Venngage, and more....

As such, it’s not easy to decide which SEO tool is worth investing in. Both tools have their strengths and unique features. In this article, I’ll put Ahrefs and SE Ranking to the test and help you decide which SEO tool is better suited for your business. I’ll be evaluating these tools on the following parameters: Keyword research Backlink analysis Technical SEO audit Pricing plans Let’s get started. Editor’s note: If you’d like to implement some of the action items in this post, I’d encourage you to sign up for trials offered by both these tools....

Despite that, SEO is the way to go for a lot of businesses big and small simply because it delivers the best ROI and reinforces sustainable growth. But to achieve this takes time. And this often means needing more budget. Given the nature of brand-new startups — the lack of resources and the race against time to build a reputation, generate buzz, and create invaluable content — SEO for startup businesses is even trickier....

In this in-depth Serpstat review, we’ll explore the various aspects of one of the most widely used online SEO tools and help you decide whether or not it is best for your business. When it comes to SEO, specifically keyword research, backlink analysis, and technical SEO audit, I place all my trust in two tools: Semrush and Ahrefs. I thought I’d never find a tool that could match the incredible standards set by these tools — Semrush in keyword research, site audit, and competition analysis, and Ahrefs in backlink analysis....

Running a successful startup proved to be a bigger of a challenge than you had expected it to be? Clients are still few, and you need to make sure that each and every single one of them is happy with the final result they receive. However, your team is unmotivated and unorganized, there is a lot of miscommunication, and as a result, deadlines might be breached. Something is amiss, and you need to get on top of it – ASAP!...

In 2012, the hashtag #infographic was shared 56,765 times on Twitter. A few experts back then believed it was just a fad that would self-destruct in a couple of years. Fast forward to today, infographics are more popular and stronger than ever. According to HubSpot, infographics are liked and shared on social media 3x more than any other type of content. There is a reason why this is the case....