Snapchat currently has 265 million active users who use the app to keep up with friends, family, events, and to update everyone on what they are up to. Several brands have started advertising on Snapchat to reach out to a highly engaged audience that’s connected at all moments of the day. The Snapchat accounts featured in this article have one thing in common. They have a deep understanding of how the platform works....

While the internet has revolutionized the way we do business in nearly every regard, some things remain the same. Digital business is still business, after all. You don’t go into business without a business strategy. That’s where SEO comes in. Ahrefs is one of the most popular SEO tools on the market, but it’s certainly not the only game in town. Considering that SEO drives 1000% more traffic than organic social media searches, there’s every incentive to investigate every SEO tool at your disposal....

The total month-on-month revenue was up by 13.85% and the profits were up by 5.04% (profits were lower because of new expenses as you’ll see below.) Last month, there wasn’t much creative output, at least in terms of new blog posts. This was mainly because we spent a lot of time travelling last month in the last two weeks of June. My wife and I took a short vacation to Hong Kong and Macau....

Which is why you need to use the right apps and tools to make your work a bit more organized. The apps featured here can make your life easier and enable you to work smarter and faster. Here are 25 of the best apps for social media marketers. 25 Best Apps and Tools for Social Media Marketers 1. SocialBee SocialBee is an all-in-one social media tool that allows you to schedule posts, curate content, and grow your audience....

Chatbots are being increasingly used by businesses of all sizes to interact with their prospective and existing customers, not just in the area of customer support, but also in sales and marketing. According to Outgrow, 53% of customers are more likely to shop with businesses that they can message. Chatbot marketing may seem complicated at first, but due to the emergence of chatbot platform tools, creating and distributing a chatbot on your website and messaging apps is now easier than ever....

Below are some of my favorite business tools and software available at insanely discounted prices. Be sure to grab them before they are sold out! Important Note: I’ll keep updating this page with more deals each month, so please keep coming back to see if you can grab an awesome deal on your favorite software. Looking for Black Friday deals on cutting-edge business tools? Check out 25+ Black Friday & Cyber Monday Deals for Entrepreneurs & Bloggers....

Luckily, you can create and submit an XML sitemap to Google within a few minutes. In this article, we’ll provide a step-by-step guide to creating your XML sitemap and submitting it to Google. Before we dive in, let’s cover some of the basic things you should know about sitemaps. What is an XML Sitemap? A sitemap is an XML file that lists the URLs for a site. It also allows website owners to include additional information about each URL: when it was last updated, how often it changes, and how important it is in relation to other URLs in the site....

But what exactly is search intent? Why is it so important for SEO? And how can an understanding of search intent help you rank higher in search engine result pages (SERPs)? These are the questions we’ll attempt to answer in this article. In this guide, we’ll cover: What is Search Intent? Why is Search Intent Important? The Four Types of Search Intent How to Optimize Your Pages for Search Intent...

WordPress plugins can give your blog an extra edge. The only problem? It’s often a tough task to pick the best WordPress plugins amongst so many that are available. Having the right set of plugins for your WordPress blog is important to take your site from good to great. In this article, we have hand-picked 15 best WordPress plugins that every blogger needs to install. Top 15 WordPress Plugins for Bloggers 1....

What tactics do you use to get more Twitter followers? Is there a scientific approach to getting more Twitter followers that is backed by some kind of research? Your Twitter follower count is an important social media marketing metric. As a result, there are numerous articles on the internet giving you advice on how you can gain more Twitter followers. But there are very few who back that advice with solid research....

Big mistake! Meta descriptions may not affect organic rankings, but they have a huge impact on a page’s CTR (click-through rate) on Google. If your page has a high CTR, it will positively impact the search rankings of that page on Google. Download Now: The Ultimate Guide to Link Building – 25 Actionable Strategies to Build High Quality Backlinks [Free eBook] For this reason, among many others, meta description optimization is one of the most important aspects of on-page SEO....

The Google system can index, crawl, and rank PDF documents. Efficient OCR technology is used for text and image recognition, and documents are displayed in search results with the tag “PDF.” That is why it is essential to be able to optimize them competently. Making your files search engine friendly helps you achieve high-ranking search results. In this article, we will share five professional tips on optimizing a PDF to get the most out of this format....

Editor’s Note: This article was originally published in January 2018 and has been updated regularly for freshness, accuracy, and relevance. Do you attend SEO webinars? If you don’t, it’s time you reconsider. SEO webinars provide a wealth of information not just for beginners, but also for SEO veterans. Best yet, most of the webinars include hands-on tutorials and walkthroughs on how to boost your website’s SEO and rank higher in search engine result pages (SERPs)....

Surprisingly, site structure is often overlooked by SEOs because they believe it has very little to do with SEO. On the contrary, having an organized site structure is incredibly important for ranking high in search engine result pages (SERPs). There are several ways in which site structure affects your SEO. While these issues may seem complicated at first, more often than not, they are easy to fix. In this article, we’ll help you understand the importance of site structure in SEO and examine some of the ways you can create an SEO-friendly site structure....

January was a super busy month for AppSumo and Sumolings. AppSumo brought us amazing deals on incredibly useful business tools like RADAAR, Ocaya, and Wave.video; some of these deals are still available at AppSumo, and you can find more information on them below. February promises to be even bigger and you can expect some of the best deals on SaaS products and business software at AppSumo. Before we unveil the list of new AppSumo deals, here’s what you should know about AppSumo (if you’ve never heard of them before): (Already know about AppSumo?...

Just check out this research study from Robbie Richards where he reached out to 143 marketing experts to reveal their top 3 favorite SEO tools. Semrush ranked top among SEO tools fetching 63 votes while the second most popular tool (Ahrefs) got 42 votes. In short, Semrush is the go-to keyword and competitor research tool for a majority of marketers and professional bloggers. In this article, we’ll examine why it’s such a resourceful tool for bloggers and show you practical tips to get the most out of your Semrush subscription....

In my opinion, the most powerful and efficient SEO tools save time, energy, money, and exponentially increase the traffic of your website. In this article, you’ll discover the 5 best SEO tools that can do all these and more. Top 5 SEO Tools 1. Semrush Semrush is the most popular SEO tool for keyword research and competitive analysis. Hands-down the best competitive intelligence tool on the market, Semrush allows you to spy on your competition’s keywords and create outstanding content that ranks well in search engines....

In short, the greater your site’s Domain Authority, the more likely you are to rank high in search engines. How is Domain Authority Calculated? Domain Authority is calculated by combining several link metrics such as linking root domains, total number of backlinks a site has aka link profile, and Moz’s own linking metrics such as MozRank, MozTrust, etc. In order to approximate Domain Authority score with actual Google rankings, Moz employs machine learning techniques against Google’s algorithm to predict how Google search results are generated....

You’ve worked incredibly hard to create an in-depth article for your blog. You’re really proud of your work. This really is your magnum opus. But it’s just not getting the traction you hoped it would achieve on social media. What went wrong? Creating content is easy. Creating content that gets instant shares and links, on the other hand, is a tad more difficult. According to MarketingProfs, there are 2 million blog posts published each day....

While Facebook’s organic reach keeps declining, more and more marketers are now investing in Facebook ads. It’s an investment that almost always pays off. With in-depth targeting based on demographics, interests, behavior, and location, Facebook ads have just made it easier for businesses to get their messages in front of their target audience. Free Download: The Ultimate Blogging Toolkit – 75+ Tools to Grow Your Blog If you’re running Facebook ads for your business or website, then you’d surely want to test your knowledge of Facebook advertising....